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Adora Cheung, co-founder and CEO of
Pathjoy, said her goal is to make maid service "ubiquitous" ? a basic service for a broad audience, rather than a luxury for the rich. To make that happen, Cheung and her brother/co-founder Albert are offering four main twists on the traditional cleaning service model. First, she said Pathjoy is more affordable, charging only $20 an hour, compared to the $40 charged by most other cleaning services. (The default apartment cleaning on Pathjoy takes 2.5 hours, so it would cost $50.) Second, it's more convenient, because you can book, cancel, and reschedule cleanings from the Pathjoy website, rather than having to call. Third, Pathjoy performs a background check on every cleaner, then bonds, insures, and trains them, so you've some assurances of high-quality service.
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