24-mile skydive breaks into social stratosphere, redefines event marketing

Felix Baumgartner’s skydive was initially planned for a weekday, but blustery winds delayed the jump from the edge of space to a Sunday. Perhaps in retrospect, the delay heightened the live event’s social splash, attracting over 7.5 million concurrent viewers on YouTube, dominating Twitter’s trending topics and burning up Facebook with spectacular photos.

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