Display Advertising Can Be Effective Means of Assisted Living Outreach

We now live in an age where the federal government wants more money spent on community oriented care and less on nursing home or institutional care, a more expensive model. Nursing homes, with some obvious exceptions, are responding by referring more patients with financial means to Medicaid counselors in an effort to help them qualify for Medicaid and transfer them to a long-term bed as opposed to an independent case manager or an agent of Medicaid waivers who could help integrate the person into a more dignified care setting. With these divided loyalties and shifts in corporate...

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