A new survey by the Hollywood Reporter -- which talked to social network users between the ages of 13-49 -- reveals some interesting data about how social media impacts the TV and film industries. More than half of the respondents said social networks are important tastemakers in determining what to watch and buy. The most interesting part of the study, as it relates to TV, is boiled down in a single slide: 79% say they always or sometimes visit Facebook while watching TV -- although it's unclear how much of that activity relates to the TV their watching at that given moment....
Sunday 25 March 2012
How social media users multitask while watching TV
A new survey by the Hollywood Reporter -- which talked to social network users between the ages of 13-49 -- reveals some interesting data about how social media impacts the TV and film industries. More than half of the respondents said social networks are important tastemakers in determining what to watch and buy. The most interesting part of the study, as it relates to TV, is boiled down in a single slide: 79% say they always or sometimes visit Facebook while watching TV -- although it's unclear how much of that activity relates to the TV their watching at that given moment....
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