Inside look at how Capital One is using social TV [interview]

We often tell you stories about TV networks using social TV to create conversations around their programming, amplify real-time buzz and create storylines for fans. For many social TV startups, their long-term hope is to tap into brand TV advertising (that is if they're not acquired). Mike Darne, Capital One's Senior Director of Social Media & Mobile Marketing gave us an inside look at how the financial institution is leveraging social TV.

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