If you watched
Breaking Bad's newest episode on Sunday night, you saw AMC's on-air promo for "The Walking Dead Social Game". The social TV game is "a story-based Facebook game based on AMC's TV series," according to the network's
blog post. The game was built in partnership with
RockYou and is another example of a TV network leveraging the social web to begin promoting a TV show way in advance of it's premiere date.
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