Wednesday, 22 August 2012

AMC launches Facebook game for ?The Walking Dead?

If you watched Breaking Bad's newest episode on Sunday night, you saw AMC's on-air promo for "The Walking Dead Social Game". The social TV game is "a story-based Facebook game based on AMC's TV series," according to the network's blog post. The game was built in partnership with RockYou and is another example of a TV network leveraging the social web to begin promoting a TV show way in advance of it's premiere date.

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