Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

On the heels of Google buying Wildfire�and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is�up to $92 million over a period of three to four years, with a quarter of that amount, $23 million, coming up front. We hear the purchase agreement has been signed and the pair are now marching towards a close at the end of this month.�The rationale behind the deal is clear:�when brands buy ad placements on Gannett properties, it could use BLiNQ to also sell them ads on social sites and collect a solid margin.

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